The new hybrid model, derived from the third generation Prius hybrid, offers outstanding fuel efficiency and environmental performance, as well as a comfortable interior available allowing multiple seat arrangement.

The vehicle is available in two configuration : a five seat, two-row model and a seven - seat  ,three row model, by a space - saving lithium-ion battery - a first for a Toyota brand  mass produced hybrid vehicle - in the center console. The Toyota Hybrid System II in combination with outstanding aerodynamic form and low weight give the new hybrid a fuel efficiency of 31.0 km per liter the highest level in its class.

A large resin panoramic roof, a first for a Toyota vehicle, is 40% lighter than a glass equivalent and enhances a interior’s sense of openness. A switch-operated electronic roll shade linked to the door locks can be operated even from the outside from the vehicle.

Three often-used functions - temperature setting, air flow adjustment, and air vent orientation - - are integrated into a single - dial air conditioning control, standard on all models.

Toyota aims to enhance and expand its range of hybrid vehicles around the world with more Prius derivatives, such as the five - seats Prius  a based Prius + planned for launched in Europe in mid – 2012.

Retail price of the new hybrid ranges from 2.35 million yen (5-seater L Selection) to 3.305 million yen (7-seater Touring Selection Skylight Package).

Monthly sales target of the Prius a  is 3,000 units In Japan.

Toyota’s Tsutsumi Plant will assembly the vehicle.